SEO Outsourcing 網路行銷 網頁設計 http://www.3digitalminds.com Tue, 18 Nov 2008 23:12:57 +0000 http://wordpress.org/?v=2.3.2 en How to increase your Internet marketing ROI http://www.3digitalminds.com/2008/11/10/internet-marketing-roi/ http://www.3digitalminds.com/2008/11/10/internet-marketing-roi/#comments Mon, 10 Nov 2008 09:33:36 +0000 admin http://www.3digitalminds.com/2008/11/10/internet-marketing-roi/ Create sticky landing pages
Reducing the bounce rate on your website is one major important step. It means to keep visitors on your website and guide them to a transaction. Match your ads with your website, so visitors will feel good on the page where they land. No need to search for anything. Present your offer right away and give clear guidance. Consistency and simplicity increases stickiness.

Define a conversion point
Buying media space is costly and just counting website visitors is not enough. Convert website visitors into tangible sales leads. Try to get an e-mail address, phone no. or mail address to penetrate them later with targeted information and turn them into customers. Use this conversion point to measure your online spendings (cost-per-lead, cost-per-sale).

Use high conversion channels
Search engines naturally have a higher ROI than classic banner ads because they use a pull approach. By entering a search phrase into the search engines the client tells you what he wants. We don’t have to waist budget for spread losses. Now, it’s important to convince the searcher that your product or service is the best.

Measure & Improve
Use a tracking tool and measure your online performance. You need to know where your website visitors come from, what they do on your website, where they get trapped or get lost. You need to know how many convert to a sales lead. Knowing this, you can optimize your online sales and brand funnel easily.

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